Earned Media Campaign Creates Big Buzz

Marco's Case Study

Marco's Pizza Gains National Attention During Presidential Election

Marco's Pizza is one of the nation's fastest-growing pizza brands, and just recently surpassed its 1,200th store milestone, with no signs of slowing down. The growth is due in part to aggressive advertising and earned media activities developed to increase brand awareness across the country. One of the brand's boldest public relations and social media activities was launched during the presidential election in 2016 with support from Stanton Creative.

Marco's decided to run as America's pizza candidate. It's platform: dough made fresh daily, a blend of three kinds of cheese, and premium toppings. And as with any other candidate, Marco's campaigned aggressively, with appearances on local and national broadcast outlets -- bringing pizzas to the stations to make its case, attending community events to let the people taste the difference, and hitting the road in a retro station wagon. Marco's also had yard signs placed at voting locations. Anyone going onto Marco's website to Vote for Marco's received a voucher for a free medium one-topping pizza.

When all the votes were counted, Marco's Pizza was a big winner:

• National coverage on the Today Show, Fox & Friends, and CBS This Moring
• 170 Live Local Television Station Segments
• 288 Social Media Website Features
• 325% Same Store Sales Increase on Election Day
• 22,125 New Customers Served