Website Platform Delivers Healthy Returns

HealthSource Website Case Study

How Stanton Created a Personalized Franchise Experience for a National Network Alternative Health of Clinics

HeathSource, a leading network of wellness clinics in North America offering holistic pain prevention and health treatments, engaged Stanton Creative to develop a new website for its franchisees. The challenge presented was how to create a website framework allowing for the same level of personalization available to clinics offline to them online. This included the ability to highlight a clinic's treatment teams, unique healthcare services, pricing, events in the community, and patient spotlights. Each clinic site also had to be programed to connect with the network's nationwide scheduling system and security-protected patient profile database. In addition, it had to allow the clinic's staff access to a content management system for routine updates. Stanton also developed the site for SEO optimization and tracked user visits to maximize conversions, which in this case was scheduling an appointment.

The new website platform was phased in, clinic by clinic, ensuring the teams at each location were trained on how to make updates. The gradual transfer to the new system also allowed leadership at the central office to track improvements in online activity and appointments.

It was a major initiative for HealthSource that delivered healthy returns within just the first two years:

• 42% Increase in Overall Website Traffic
• 31% Increase in Existing Patient Scheduling Appointments Online
• 44% Increase in New Patients Scheduling Appointments Online