Media
Targeted campaigns that maximize reach and impact across all channels.
Optimizing Media Spending Using Data Analytics
Perfecting media buys is an ongoing process today. This is why we build comprehensive data collection and ongoing data analysis into all the consumer touchpoints we develop for our clients. Real-time data evaluation allows for greater efficiency and effectiveness, delivering better results. This same data structure can be used in building predictive modeling.
Regardless of whether the media buy is online or offline, we can analyze the effectiveness of optimizing the client's spending.
Our competitive media audits compare our client's media performance to competitors and help identify areas for improvement, new opportunities, and ways to differentiate the brand.
Stanton utilizes a custom-developed CRM tracking system to monitor and analyze potential customers to determine their interest and readiness to buy. In addition, we employ a variety of retargeting methods to move prospects deeper into the sales funnel process.
Formulating real-time performance dashboards allows our clients to manage campaigns to optimize outcomes to adjust to changes in the marketplace and consumer preferences.
Incorporating historical data with artificial intelligence allows us to provide clients with forecast models of future business outcomes. Using this information, adjustments can be made within a fiscal calendar year to impact results.
